Honors

Highlights

Star Achievements

Career Pivot to UX/UI Design: Transforming Digital Products at a Saudi Arabian Bank through Innovative Solutions and Cultural Immersion

 

Al-Rajhi Bank – International Arabic Bank

 

I made a career shift and became a UX/UI Designer, highlighted by the PIDO project. I joined VMLY&R, a WPP company and former KingEclient, on an international project in Saudi Arabia as a Digital Product Designer at Al-Rajhi Bank. In this role, I was responsible for improving the Retail application and website through enhanced user flows, design system improvements, and other design enhancements. This experience offered a unique opportunity to immerse myself in a different country and culture.

 

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Pioneering Designer: Building a Successful Creative Department

 

ISL – International sports marketing company

 

I embarked on a new challenge as the inaugural designer at ISL, a dual-headquartered Spanish-American sports marketing agency dedicated to soccer events. I was tasked with creating the design department from the ground up and leading a small team of designers. As the head of the creative department, I executed digital marketing and web design projects for major clients such as FC Barcelona, LaLiga, Real Madrid, to name a few. I would also highlight projects like MIC USA, ISL rebranding and Tandhem Soccer Edits.

 

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Gorgeous soccer player graphics

 

Tandhem – Player Management Agency

 

For 3 years, at ISL, along with other members of the design and marketing team, I have been the designer responsible for the creativities for Tandhem – ISL’s Player Management area. We have created the basis and style guides for all the marketing assets. Included match day designs for players like Jonathan Dos Santos, Juanjo Nieto and Rubén Sanchez.

 

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Tandhem Website

Helping Brazil do its best at the Olympics

 

Rio 2016 Olympic Ceremonies – The most watched show in the world.

 

At SRCOM, I have been part of a large team responsible to organize and create the Rio 2016 Olympic Opening Ceremony. In a world where being extravagant is increasingly less welcomed, we managed to do more with less using creativity and showing best Brazil has to offer.

 

I was one of the people responsible for helping SRCOM and Filmmaster (partner companies) to win the bid to become the company that would sign off on the Olympic project. As graphic designers, we developed all the branding material and presentation of the documents for the sale of the project to the Olympic Committee. A top world class set design and performance project.

 

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Significant fashion contribution to Pele

 

Pele’s Uniform at 5th Military World Games in Rio.

 

At SRCOM, I have been part of a large team responsible to organize and create the Opening Ceremony of the 5th Military World Games in Rio. But what I want to highlight, is the fact that I was honoured to be the designer responsible to create an exclusive uniform for Pelé to wear during the lighting of the Olympic pyre on the opening ceremony.

Early career standout as a highly experienced brand designer

 

New Year’s Eve Celebration in Copacabana – The biggest New Year’s Eve in the world.

 

For 5 consecutive years, at SRCOM, I have been part of a large team responsible to organize and create New Year’s Eve Celebration and Shows in Copacabana, a traditional event in Rio’s calendar and one of the most popular shows on the planet.

 

In a true collective catharsis, millions of people, from the four corners
of the world, gather on the beach to watch the famous fireworks and dance to the sound of the various musical attractions. From major national and international attractions, to pyrotechnic innovations and special effects, the show is renewed with each edition.

 

As one of the designers at the team, I took part in the development of all the branding along these years. Designs for promotional material and marketing for big sponsors. Such a huge experience in the beginning of my career and definitely a great accomplishment.

 

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